Microsoft Clarity Study: AI Traffic Delivers Up to 3X Higher Conversion Rates Than Some Traffic Channels
Is AI traffic more valuable than Google traffic? A study reveals higher conversion rates For a long time, Google was the primary gateway through which customers discovered websites. Social media later became another important source of traffic. Today, a new channel is growing rapidly: AI Traffic. Tools such as ChatGPT, Microsoft Copilot, and Perplexity are…